AI Insights · Timothy · April 2023
Top 5 Drawing & Coloring Apps on iOS in the Middle East, Q1 2023
Explore the performance of the top 5 drawing and coloring apps on iOS in the Middle East during Q1 2023, including trends in downloads, revenue, and active users.
In the first quarter of 2023, the drawing and coloring app category on iOS in the Middle East exhibited significant activity. Here’s a closer look at the performance of the top 5 apps in this category based on data from Sensor Tower.
Color Page ASMR – Art Coloring had a varied trend in weekly downloads, starting with 21K downloads in late December and ending with approximately 6.9K by the end of March. The app saw a peak in downloads around early March with 10.3K. Weekly active users started at 47K in late December, dropped to around 30K by late January, and then stabilized, ending the quarter at 32K.
Color by Number：Coloring Games experienced a gradual decline in weekly downloads, from 13.6K in early January to around 7.6K by the end of March. Revenue for this app remained steady, averaging around $5.8K per week, with a slight peak at $6K in the week of February 20. Active users also saw a decline, from 53K in early January to about 40.6K by the end of March.
Phone Case DIY showed an interesting pattern in weekly downloads, with a notable increase from 3.7K in late January to a peak of 14.4K by the end of March. The app's active users followed a similar trend, starting at 38.4K in early January and reaching 45.9K by the end of the quarter.
Happy Color by Numbers Game maintained a relatively stable download rate, fluctuating between 4.4K and 7.7K throughout the quarter. Revenue for this app was modest, peaking at $268 in the final week of March. Active users showed a slight decline, from 43.8K in late December to around 36.2K by the end of March.
Paint by Number Oil: Hey Color had a varied download trend, starting with 2.8K in late December and reaching a high of 7.5K by late January, before stabilizing around 6.5K in late March. Revenue remained relatively steady, averaging around $180 per week, with a peak of $240 in late February. Active users for this app increased from 14K in late December to over 19K by the end of March.
For more detailed insights and data, visit Sensor Tower.
